Story

Longnew Story

LongnewPet’s story began in 2012 with Zichao Zhao, our Founder & Design Director. Previously a researcher at the Chinese Academy of Sciences, Zichao carried a burning passion for designing innovative cat trees. Driven by his motto, “Crafting Unique Cat Havens,” he channeled his solid professional background into brainstorming creative ideas and bringing them to life.

Our founder was soon joined by Ann Zhu, Co-founder & Sales Director, who brought 12 years of experience in the pet products industry. Longnew Pet quickly grew into a collaborative venture aimed at delivering thoughtfully designed pet products. With a passion for “providing the best activity space for every cat,” Ann lives by the motto, “Infusing Passion into Every Product.”

Together, two founders and our professional service team have expanded LongnewPet into a trusted supplier for pet lovers across Asia, Europe, America, and Australia—always committed to original design and quality craftsmanship.